BearHugs Visual Identity

Type of work: Branding

Bearhug Decaf Coffee is where the comfort of a warm cup meets the tranquility of a caffeine-free experience. Serving up rich and flavorful decaf coffee, it’s a soothing journey through the world of coffee, all without the jitters. Each cup is a cozy delight, crafted for those who cherish a mellow, delightful, and comforting coffee moment.

Bearhug is on a mission to be the go-to destination for anyone seeking decaf perfection. Redefining the coffee experience with their inviting, Colorado-inspired brand, I've designed a visual identity that's as comforting and welcoming as their vision. With warm colors and cozy, rustic elements, it's a true reflection of their laid-back spirit and commitment to offering "Cozy without the Crazy."