Project ExoDog Visual Identity
Type of work: Brand Identity Design & Slideshow Design
Project ExoDog represents a groundbreaking initiative in veterinary mobility solutions, where innovative technology meets compassionate care. As the lead designer, I created a visual identity that bridges the gap between medical technology and animal welfare.
The design approach merges sleek, geometric elements with dynamic movement, symbolizing the project's core mission of restoring mobility to paralyzed dogs. Using a bold color palette of black with glowing cyan accents, the identity system conveys both technical precision and hope for a more mobile future.
The minimalist logo features clean lines and subtle glow effects that highlight the mechanical components while maintaining an approachable, compassionate feel. This balance was crucial in creating a brand that speaks to both veterinary professionals and pet owners.
Project ExoDog is a brand design project for engineering capstone presentations at FRHS, focusing on mobility solutions for paralyzed dogs. This is a slideshow template for their project. The brand identity, initially featuring cyan accents, was later updated to coral tones to match the 3D-printed prototype leg. This seamless integration between digital branding and physical product exemplifies how design must adapt to real-world applications.
